Currently beyond hew website www.emmescatering.com she is also using Facebook (43 likes) and Instagram (47 followers). She is also considering using Twitter and Pinterest as well. The goal is to determine a viable way to use the latter two and determine if it is in the best interest of Emme's as opposed to jumping on the bandwagon.
My roll is to assist her in using these platforms correctly to no only get her more followers, but also use it as a way to stay in contact with her customers, potential and referrals as well. I think that the interesting piece for me will be learning how to use these platforms to research and not simply promote.
The owner of the company and I have different ideas of what her target market is. She would like to focus her efforts on catering for business breakfasts, brunches and lunches. While I believe that ultimately this is a strong goal for her business plan overall, I have suggested to her that she might want to look at it slightly differently as a way to reach more people.
Currently she is catering for quite a few local breweries who like to have good cuisine paired with their adult beverages. Since this is one of her main methods of getting her name out in the market I think that she should focus on mentioning, while at the events, that she caters for business meal events. This is something that I don't see on her social media as her message and I am not certain that she mentions this while she is out promoting herself. So I would say that her target market are adults who enjoy good food.
Decision makers for any business have personal lives. By making sure that she is out in front of them on a personal and business level is important. A good way to ensure that you are in front of a broad audience is to get a broad spectrum of people a not only seeing you, but also talking about you as well. By mentioning that she primarily does business catering and by getting some good reviews about her business, I think that this will have a positive impact on her business efforts.
The owner of the company and I have different ideas of what her target market is. She would like to focus her efforts on catering for business breakfasts, brunches and lunches. While I believe that ultimately this is a strong goal for her business plan overall, I have suggested to her that she might want to look at it slightly differently as a way to reach more people.
Currently she is catering for quite a few local breweries who like to have good cuisine paired with their adult beverages. Since this is one of her main methods of getting her name out in the market I think that she should focus on mentioning, while at the events, that she caters for business meal events. This is something that I don't see on her social media as her message and I am not certain that she mentions this while she is out promoting herself. So I would say that her target market are adults who enjoy good food.
Decision makers for any business have personal lives. By making sure that she is out in front of them on a personal and business level is important. A good way to ensure that you are in front of a broad audience is to get a broad spectrum of people a not only seeing you, but also talking about you as well. By mentioning that she primarily does business catering and by getting some good reviews about her business, I think that this will have a positive impact on her business efforts.
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