I decided to do my comparison on the two diaper companies Econobum vs Cheap Diapers. Right from beginning with the domain or company names gives you a good indication as to what these two businesses are representative of eco-friendliness and bargain prices. Once you arrive at the sites you will notice that my suspensions are correct.
The differences do no stop there. Let's with the diapers themselves. Econobum promotes reusable cloth diapers that are one size fits all, while Cheap diapers promotes the more used disposable option that come in three different sizes to meet customer needs. In my opinion those being targeted by Econobum fit in to 2 different but distinct categories: those whom consider themselves eco-friendly or "green" and those who don't mind the opportunity cost of maintaining the cloth diapers. Cheap Diapers on the hand is exactly the other side of the spectrum. Their diapers are sold at wholesale prices and are disposable. While I don't want to allude that parents who use these diapers aren't eco-friendly, this seems to be a lower priority when considering cost and convenience.
Although both of these companies are family owned and run, They each have their own message that is prominent. There is one final difference that I would like to point out is in respect to their calls to action. Econobum is promoting their product that has to be purchased from a 3rd party. Cheap Diapers has a call to action that allows consumers to purchase directly from their site. In the long run, those who want to buy from you will do so in most cases. However, if a business distributes their product through a vendor who is not in favor with the consumer, this could lead to lost sales and revenue. The only way that I can see any direct crossover in their customers would be either a change in budget or philosophy on the environment.
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